Will Your Gen AI Strategy Shape Your Future or Derail It?
Many organizations are racing to implement GenAI without a coherent plan, and that can be a costly mistake. This article from Harvard Business Review outlines what separates forward-thinking GenAI strategies from the ones that stall or backfire. It offers practical questions to help leaders align GenAI with core business goals, avoid hype-driven decisions, and create value at scale. Read the article to pressure test your approach, then contact COR Concepts for expert guidance on making your AI investments count.
What are the main strategies for implementing generative AI?
Researchers have identified four archetypes for how companies are strategically using generative AI: Bold Innovators, who aim to reshape their markets; Disciplined Integrators, who focus on trust, control, and compliance; Fast Followers, who seek quick wins through low-cost, high-impact solutions; and Strategic Builders, who take a long-term approach to develop generative AI for owning intellectual property and driving sustained advantages.
Why do many generative AI initiatives struggle with ROI?
Many companies face challenges in turning their ambitions into measurable impacts as they transition from generative AI pilots to scaled efforts. Despite increased adoption, a significant number of generative AI initiatives fall short on return on investment (ROI), highlighting the complexity and high-stakes nature of developing an effective generative AI strategy.
Who are the experts behind the research on generative AI strategies?
The research on generative AI strategies was conducted by a team of experts, including Konstantinos Trantopoulos, an advisor and research fellow specializing in strategy and organizational performance in the era of AI; Yash Raj Shrestha, an Assistant Professor and Group Head at the Applied Artificial Intelligence Lab; Amit Joshi, a professor of AI and marketing strategy; and Michael Wade, the TONOMUS professor of strategy and digital transformation.

Will Your Gen AI Strategy Shape Your Future or Derail It?
published by COR Concepts
COR Concepts provides Information Governance, Records Management and Enterprise Content Management (ECM) consulting and training services. The company is built on the belief that any Information, Records or Document Management initiative should be designed to extract the maximum business benefit for the organization.
We bring together Compliance, Risk Management and Operational information requirements in a way that delivers benefits to each one of these diverse business units. Our approach is to use an array of industry standards and best practice methodologies to ensure that each implementation will stand the test of time.
We see information governance and records management as an integral part of any Enterprise Content Management implementation and focus on building a solid platform including a records management policy, records management procedures, file plans and a solid change management infrastructure. Building and implementing governance structures is becoming essential for success and we design structures to ensure that all governance aspects are included.