Northrop & Johnson sails to exponential growth with Microsoft Dynamics 365
This in-depth customer story examines how a world-leading superyacht brokerage, Northrop & Johnson, transformed its sales and services with Microsoft Dynamics 365, leading to double digit annual sales growth. Read the story and learn about the advanced features and innovative possibilities of Microsoft's AI-powered solutions for sales and marketing.
How has Microsoft Dynamics 365 impacted Northrop & Johnson's business?
Since deploying Microsoft Dynamics 365, Northrop & Johnson has seen a 250% increase in charter bookings and a 20% and 23% growth in average close rates for brokerage sales in 2021 and 2022, respectively. The implementation has enabled the brokerage to enhance its marketing, lead, and opportunity management processes, contributing to significant sales growth.
What role does customer data play in Northrop & Johnson's strategy?
Northrop & Johnson leverages a comprehensive client profile generated by Customer Insights, which includes a 360-degree view of client interactions and preferences. This data helps the sales and marketing teams deliver personalized experiences and understand clients' aspirations, ultimately improving engagement and sales effectiveness.
What future innovations is Northrop & Johnson exploring?
Northrop & Johnson is exploring the capabilities of Copilot within Dynamics 365 Customer Insights to empower non-technical users to gain insights from customer data more efficiently. This initiative aims to reshape the marketing workflow, boost productivity, and improve the quality of customer engagement as the company continues to adapt to new technological advancements.
Northrop & Johnson sails to exponential growth with Microsoft Dynamics 365
published by COR Concepts
COR Concepts provides Information Governance, Records Management and Enterprise Content Management (ECM) consulting and training services. The company is built on the belief that any Information, Records or Document Management initiative should be designed to extract the maximum business benefit for the organization.
We bring together Compliance, Risk Management and Operational information requirements in a way that delivers benefits to each one of these diverse business units. Our approach is to use an array of industry standards and best practice methodologies to ensure that each implementation will stand the test of time.
We see information governance and records management as an integral part of any Enterprise Content Management implementation and focus on building a solid platform including a records management policy, records management procedures, file plans and a solid change management infrastructure. Building and implementing governance structures is becoming essential for success and we design structures to ensure that all governance aspects are included.
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