UNICEF Netherlands turns donors into lifetime supporters with Dynamics 365 | Microsoft Customer Stories
The UNICEF Netherlands story illustrates how Dynamics 365 Customer Insights helps the nonprofit create deeper connections with its supporters. By using data-driven insights, the organization transformed its approach to donor engagement, boosting retention and long-term impact. Read its success story for ideas on how Dynamics 365 can work for your nonprofit. Contact COR Concepts to discuss tailored solutions for your needs.
How does UNICEF Netherlands engage donors?
UNICEF Netherlands utilizes Microsoft Dynamics 365 Customer Insights and customer-led journey orchestration in Dynamics 365 Marketing to engage donors effectively. This approach allows them to deliver personalized messages in real-time across various touchpoints, helping to foster lifetime loyalty among supporters.
What challenges does UNICEF face in donor retention?
UNICEF Netherlands faces challenges in retaining donors due to increased competition for their time and resources. Many donors are inclined to support multiple organizations, making it essential for UNICEF to build strong, personal relationships and communicate effectively about how donations are utilized.
How does Dynamics 365 improve donor insights?
Microsoft Dynamics 365 Customer Insights enables UNICEF Netherlands to consolidate data from various sources, providing a unified view of donor information. This allows the organization to analyze donor behavior quickly and implement targeted marketing strategies, enhancing engagement and retention efforts.

UNICEF Netherlands turns donors into lifetime supporters with Dynamics 365 | Microsoft Customer Stories
published by COR Concepts
COR Concepts provides Information Governance, Records Management and Enterprise Content Management (ECM) consulting and training services. The company is built on the belief that any Information, Records or Document Management initiative should be designed to extract the maximum business benefit for the organization.
We bring together Compliance, Risk Management and Operational information requirements in a way that delivers benefits to each one of these diverse business units. Our approach is to use an array of industry standards and best practice methodologies to ensure that each implementation will stand the test of time.
We see information governance and records management as an integral part of any Enterprise Content Management implementation and focus on building a solid platform including a records management policy, records management procedures, file plans and a solid change management infrastructure. Building and implementing governance structures is becoming essential for success and we design structures to ensure that all governance aspects are included.