If everyone automates, who still thinks? AI agents & the future of marketing
This Cambridge Network article examines how AI agents are changing the balance between automation and human thinking, particularly in marketing and creative roles. It highlights why human judgment remains essential as automation expands. Connect with COR Concepts to explore how AI can augment — not replace — meaningful work.
Will AI checkout become mainstream in 2026?
2026 is expected to be a pivotal year for AI checkout, as it will be the first full year that shoppers can complete transactions within AI platforms like ChatGPT and Perplexity. In 2025, surveys indicated that between 33% to 83% of respondents used AI for holiday shopping, suggesting a growing comfort with AI shopping. The success of AI checkout will depend on whether consumers feel secure enough to click 'buy' within these platforms.
What challenges do brands face with AI checkout?
Brands face several challenges with AI checkout, including limited access to customer data and insights. For instance, when customers check out through platforms like Perplexity, the transaction appears as if it came from a Perplexity employee, making it difficult for brands to understand their customer base. Additionally, many brands are concerned about losing control over customer relationships and the data that comes with direct sales.
How are brands preparing for AI checkout?
Brands are actively working to enhance their visibility in AI results through strategies like generative engine optimization (GEO). This includes creating rich content and optimizing their online presence to rank higher in AI search results. Some brands, like Brooklinen, are also looking to integrate loyalty programs with AI platforms to better understand their customers and foster deeper connections.
If everyone automates, who still thinks? AI agents & the future of marketing
published by COR Concepts
COR Concepts provides Information Governance, Records Management and Enterprise Content Management (ECM) consulting and training services. The company is built on the belief that any Information, Records or Document Management initiative should be designed to extract the maximum business benefit for the organization.
We bring together Compliance, Risk Management and Operational information requirements in a way that delivers benefits to each one of these diverse business units. Our approach is to use an array of industry standards and best practice methodologies to ensure that each implementation will stand the test of time.
We see information governance and records management as an integral part of any Enterprise Content Management implementation and focus on building a solid platform including a records management policy, records management procedures, file plans and a solid change management infrastructure. Building and implementing governance structures is becoming essential for success and we design structures to ensure that all governance aspects are included.
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